Innovative startup · Milan
AI technology that makes advertising accessible to every business.
Alchemyst LAB develops Alchemyx, the platform that builds the media plan, books the space and buys it directly, online and offline, for Italian small and medium-sized businesses.
- 2025Founded in Milan on 14 July
- 154Sales mandates with media outlets
- 20 of 20Italian regions covered
- Law 221/2012Registered innovative startup
What we do
Research
We design models that turn a budget and a territory into a multichannel media plan, with at least one offline medium in every plan.
Platform
We build Alchemyx, the self-serve software that books and buys the space with a single order and a single invoice.
Local media
We hold sales mandates on radio, local TV, connected TV, cinema and DOOH, to make local advertising easy to buy.
Alchemyx today
MVP live, in beta testing until December 2026, with Early Access reserved to selected Italian SMEs. The commercial launch in Italy is planned for the first quarter of 2027.
Programs and memberships
- NVIDIA InceptionMember of the NVIDIA program for startups building artificial intelligence.
- Microsoft for StartupsPart of the Microsoft program for startups since October 2026.
- AssolombardaMember of the business association of Milan, Lodi, Monza and Brianza and Pavia.Alchemyst LAB on assolombarda.it
Sustainability and code of ethics
Since 19 October 2026 Alchemyst LAB has a Sustainability Policy with ten measurable ESG targets for 2026-2027, a Code of Ethics and a confidential channel for reporting concerns. ESG profile measured on Open-es.
Frequently asked questions
What is Alchemyst LAB?
Alchemyst LAB S.r.l. is an innovative startup based in Milan, founded on 14 July 2025, that develops artificial intelligence technology for advertising. Its product is Alchemyx.
What is the difference between Alchemyst LAB and Alchemyx?
Alchemyst LAB is the company; Alchemyx is the platform it develops. The product is spelled Alchemyx, with the y before the final x; the company is Alchemyst LAB, with the y in the first part.
Where is Alchemyst LAB based?
In Milan, Italy, at Piazza Castello 19, 20121.