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Innovative startup listed in the Italian business registerMember of AssolombardaCompanyAlchemyxContactIT

Press

The Alchemyst LAB newsroom.

Published coverage, the boilerplate, verifiable facts and materials for editors. For interviews, data and images there is a dedicated address, answered by the company itself.

Email press@alchemystlab.com Request the media kit

Coverage

Nine articles in seven Italian marketing, communication and business outlets, from February to October 2026; headlines in the original Italian. Last updated: 6 October 2026.

Boilerplate

Alchemyst LAB S.r.l. is an innovative startup based in Milan, Italy, incorporated on 14 July 2025 and registered with the AGCOM ROC (no. 43945). It develops Alchemyx, the artificial intelligence platform that lets Italian small and medium-sized businesses plan, book and buy multichannel advertising, online and offline, from a single dashboard: local FM radio, local TV, connected TV, cinema, DOOH, Google Search, Google Display and social. Alchemyx holds 154 sales mandates with media outlets in 20 of 20 Italian regions. MVP live, in beta testing until December 2026, with Early Access reserved to selected Italian SMEs. Alchemyst LAB is a member of NVIDIA Inception and Microsoft for Startups and of Assolombarda. Its CEO and Founder is Fabio Ferrara.

This text may be reused freely, in full or in part, with attribution. The product is spelled Alchemyx; the company is Alchemyst LAB.

Verifiable facts

  • CompanyAlchemyst LAB S.r.l., Piazza Castello 19, 20121 Milan, Italy · VAT IT14297210966 · REA MI-2772603
  • Founded14 July 2025; innovative startup under Italian Law 221/2012 since 10 October 2025 (business register listing)
  • Media operators registerRegistered with the AGCOM ROC, no. 43945
  • ProductAlchemyx, alchemyx.ai. MVP live, in beta testing until December 2026, with Early Access reserved to selected Italian SMEs.
  • Media154 sales mandates with radio, local TV, connected TV, cinema, DOOH and local online publishers, in 20 of 20 Italian regions (as of 21 October 2026)
  • TrademarksALCHEMYX trademark application no. 302026000164974 and figurative mark «A» no. 302026000164989, filed with the Italian Patent and Trademark Office
  • Programs and membershipsNVIDIA Inception, Microsoft for Startups, Assolombarda
  • SustainabilityESG Policy and Code of Ethics adopted on 19 October 2026, profile measured on Open-es (details)

Spokesperson

  • Fabio Ferrara

    Fabio Ferrara

    CEO and Founder

    More than fifteen years of media planning and advertising in agencies, on local online and offline channels across Italy. Speaks on local advertising, SMEs, local media and AI applied to media planning.

Materials for editors

  • Media kitPress release of 29 September 2026, press presentation, covers, photos of Fabio Ferrara and logos, available on request from the press office · Request the media kit
  • Product coverageQuotes, figures and articles about Alchemyx are also on alchemyx.ai/press
  • Logo useThe Alchemyst LAB and Alchemyx logos are used as supplied, without changing colours or proportions
  • Contactpress@alchemystlab.com · institutional requests info@alchemystlab.com

Writing about local advertising, SMEs or AI?

Data, comments and images on request. Email press@alchemystlab.com with your outlet and deadline.

Contact the press office About us

Frequently asked questions

How can I interview Alchemyst LAB?

Email press@alchemystlab.com with your outlet, topic and deadline. The spokesperson is Fabio Ferrara, CEO and Founder.

Where can I find logos, photos and press releases?

In the media kit, with the press release, press presentation, photos and logos: request it by email to press@alchemystlab.com with the subject «Richiesta media kit».

What is the difference between Alchemyst LAB and Alchemyx?

Alchemyst LAB S.r.l. is the company, based in Milan; Alchemyx is the AI platform it develops for SME advertising.

Which outlets have covered Alchemyx?

Among others Media Key, Engage, YouMark, Daily Online, Close-up Media, Rassegna Business and Informazione.news, between February and October 2026.

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