The product
Alchemyx plans, books and buys advertising for SMEs.
It is the platform we build: a business describes what it sells, where and with what budget, and Alchemyx builds the multichannel plan and buys the space directly, online and offline, with a single order and a single invoice.
Alchemyx in 56 seconds
The animated infographic of Alchemyx, in Italian: from describing the business to a plan with radio, cinema, connected TV, digital out-of-home and online, through to the campaign on air.
- 154Sales mandates with media outlets
- 20 of 20Italian regions covered
- 8Channels in one plan
- Q1 2027Planned commercial launch in Italy
How it works
1. The brief
A guided conversation in natural language captures goal, territory and budget. The client does not have to pick the media.
2. The plan
The engine combines industry data, ISTAT demographics and learning from past campaigns. Every plan includes at least one offline medium.
3. Approval
The client sees media, placements and costs and approves the plan: nothing is spent without their go-ahead.
4. The purchase
The platform books and buys the space directly from the media, with a single order and a single invoice, and follows the campaign to the end.
Eight channels, one plan
Local FM radio, local TV, connected TV, cinema, DOOH (digital out-of-home), Google Search, Google Display and social. Alchemyx combines them in the same plan based on territory and goal, instead of selling one channel at a time.
Offline media do not come from a catalogue rate card: Alchemyst LAB represents them under written sales mandates and respects their prices and commercial policies. Today there are 154 in 20 of 20 regions: 82 radio stations, 20 cinemas, 20 connected TV outlets, 13 DOOH networks, 13 local online publishers and 6 local TV stations (as of 21 October 2026). The map is at alchemyx.ai/copertura.
Who it is for
SMEs
Businesses selling in a defined area that want a multichannel campaign without going through a media agency.
Agencies
Communication agencies that want to plan and buy local media for their clients with a single tool.
Publishers and sales houses
Radio, TV, cinema and DOOH networks that want to sell space to SMEs, under a sales mandate and with their prices protected.
What makes it different
- Mandated mediaOffline space can be bought because it is covered by sales mandates, not estimated from a rate card
- Online and offline togetherAt least one offline medium in every plan, alongside digital channels
- One orderOne order and one invoice for all the media in the campaign
- The client decidesThe plan is approved before purchase; nothing is spent without approval
- Supervised AIHuman review of every campaign before activation, under the Responsible AI manifesto
Roadmap
- July 2026MVP completed
- Until December 2026Beta testing with Early Access reserved to selected Italian SMEs
- Q1 2027Planned commercial launch in Italy
Where it stands
MVP live, in beta testing until December 2026, with Early Access reserved to selected Italian SMEs. Applications are open and places are assigned by selection.
Frequently asked questions
Can I buy Alchemyx today?
Not yet publicly. MVP live, in beta testing until December 2026, with Early Access reserved to selected Italian SMEs. The commercial launch in Italy is planned for the first quarter of 2027.
Who develops Alchemyx?
Alchemyst LAB S.r.l., an innovative startup based in Milan, Italy, incorporated on 14 July 2025. The ALCHEMYX trademark is the subject of application no. 302026000164974 filed with the Italian Patent and Trademark Office.
Which media does Alchemyx cover?
Local FM radio, local TV, connected TV, cinema, DOOH, Google Search, Google Display and social, with at least one offline medium in every plan. There are 154 offline media under sales mandate, in 20 of 20 Italian regions.
Where can I try Alchemyx?
On alchemyx.ai, by applying for Early Access: places for Italian SMEs are assigned by selection.